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Bloomberg Trade Execution Management System
Role
Executive Producer
Project type
Ad
Global Creative Director
Matt Curry
Copywriter
Stuart Whitmore
Art Directors
Daniel Kim and Gabriel Garcia-Carneiro
Directors
Alex Topaller & Dan Shapiro @Aggressive
Director of Photograpghy
Paul Morris
Bloomberg’s next-generation fixed income execution management system is built to execute trades in microseconds. For the campaign, we wanted audiences to feel that speed—not just understand it. The spots were designed around rising tension and forward momentum, placing our hero inside the urgency of real-time decision-making, where milliseconds can change everything.
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