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Bloomberg Trade Execution Management System
Role
Executive Producer
Project type
Ad
Global Creative Director
Matt Curry
Copywriter
Stuart Whitmore
Art Directors
Daniel Kim and Gabriel Garcia-Carneiro
Directors
Alex Topaller & Daniel Shapiro @Aggressive
Director of Photograpghy
Paul Morris
Bloomberg's customers always expect more. Good thing its next-generation fixed income execution management system is built to exceed those expectations by executing trades in microseconds. For the campaign, we wanted audiences to feel that speed—not just say it. The concept was designed around rising tension and forward momentum, placing our hero inside the urgency of real-time decision-making, where milliseconds can change everything.
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