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Bloomberg Document Search
Role
Executive Producer & Director
Creative Director
Juan David Manotas
Producers
Jacob Coleman / Maddie Irelan
Art Director
Brittany Myatt
Copywriter
Stuart Whitmore
Director of Photography
Matthew Matossian
Editor
Ian Mayer
Talent
Leo Soloman
Production
Hayden5
Project type
Product Launch Ad
Distribution
Social Organic, Web and Bloomberg TV
The next generation of agentic AI on the Bloomberg Terminal launched in Q2 2024 with the new Document Search and Workspace upgrades. To make audiences aware of the offering, we sought to highlight product features and telegraph the persona who will use these workflows. A secondary objective, was to ensure that the brand was instantly recognizable within the first few seconds.
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